Privacy Policy NetEase.com is strongly committed to protecting the privacy of consumers of its interactive products and services. The following statement discloses the privacy practices for the NetEase web sites and attempts to address the following questions: • What personal information is collected by NetEase and how is it used • Who will have access to this personal information • What are cookies and how are they used • What choices are available to a NetEase user regarding the disclosure of personal information • How can a NetEase user access, update, or delete his/her information • Who can a NetEase user contact if they have any questions regarding privacy at NetEase.com NetEase.com is a multi-dimensional Web site. It offers its users an array of services including E-mail, Online auction, Virtual Community, Discussion forums, Chat rooms, Personalized web pages, Domain names, and NetEase-Odigo. Because the success of NetEase is dependent on building and maintaining goodwill with our customers, we are committed to implementing measures designed to protect the privacy of those using our services. Moreover, we see it as our responsibility to set examples and help establish the standards for privacy on the Internet. During registration, each service asks the user to provide different types and amounts of personal information. NetEase intends through the use of this statement to illustrate, clarify, and reinforce the degree of security and privacy an internet-user should feel when accessing the NetEase.com Web site. This Privacy Policy governs your interaction with the NetEase web site, and your registration for and use of NetEase's online services. Except as set forth within this Privacy Policy and our Terms of Service and other published guidelines, we do not release personally identifiable information about out members and visitors without their permission. Please note that NetEase reviews its privacy practices from time to time, and that those practices are therefore subject to change. We ask that you bookmark and periodically review this page to ensure continuing familiarity with the most current version of our Privacy Policy. After reading this policy, if there are any further questions regarding NetEase privacy practices please feel free to address all inquires to privacy@netease.com Personal Information and Its Use NetEase gathers two types of information about users: (1) Non-personally identifiable information: When visitors come to our web site, we collect and aggregate information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were "clicked." Collecting such information involves the logging of IP addresses, operating system and browser software used by each visitor to the NetEase web site. Although such information is not personally identifiable, we can determine from the IP address a visitor's Internet Service Provider and the geographic location of his or her point of connectivity. The non-personally identifiable information we collect helps us identify the most popular areas of our web site and determine the effectiveness of our promotional activities. In addition, we may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements. (2) Personally identifiable information: In certain areas of the NetEase web site -for example, while registering for the free NetEase E-mail service a user is asked to provide his/her date of birth. Registration for the interactive NetEase Virtual Community asks a user to provide his/her full name, nick name, province, gender, hobbies, and interests. Comparatively, registration for the renowned NetEase Online auction asks a user for contact information, such as e-mail address, street address, and phone number. NetEase collects this personal information primarily to make using the NetEase.com Web site easier and more satisfying for its community members. The goal of NetEase is to provide all Internet users with an exciting, entertaining, and educational online experience. This personal information facilitates us in achieving our goal. All members and visitors should be aware that, when they disclose personally identifiable information in a bulletin board, chat room, guestbook, or other forum, the information may be collected and used by others to send that person unsolicited email from other parties outside NetEase. In the event that you encounter any NetEase user who is improperly collecting or using information about you or other users, please contact info@NetEase.com. Information Collecting and Access The information that a user shares with NetEase is collected, stored, and handled carefully by NetEase. However, NetEase does offer some of its services in conjunction with partner companies. For example, NetEase-Odigo is an instant messaging service featured exclusively in China on the NetEase.com web site. In order for NetEase to provide a co-branded service to its users, it may be necessary for NetEase to share a user's personal information with partner companies. *NetEase users will be informed prior to registration of a particular service if his/her personally identifiable information will be collected and stored by a company other than NetEase. NetEase is constantly striving to provide its community members with the finest services available on the web by contracting and allying itself with other reputable and trustworthy organizations. Nonetheless, it should be noted that the privacy practices of independent partner companies are not covered under this disclosure policy. Cookies NetEase aids in offering its community members a simple, easy, and personalized web experience through the use of cookies. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. NetEase uses cookies for the benefit of its users. For example, to make the log in process for the NetEase Virtual Community easier and faster, users have the option to save their ID and password in a cookie. The next time the user logs into a NetEase service, he/she will be able to use one-click instant access. Cookiest help us determine the type of content and sites to which you link, the length of time you spend at any particular area of the NetEase site, and the NetEase services you choose to use. Cookies also tell us which advertising you have seen on our site. Essentially, cookies are your identification cards for the NetEase computers, or servers, that placed them there. Cookies are only read by the server that placed them, and are unable to execute any code or virus. Cookies allow NetEase to serve you better and more efficiently, and to personalize your experience at NetEase's web site. Nevertheless, you should be able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser. In essence, NetEase views the use of its cookies as a "luxurious tool" which enables its user to move freely from NetEase service to NetEase service without the hassle of having to "re-identify" themselves. Information Choices NetEase users always have a choice whether or not to disclose information. Certain information is required for registration of our services, but most other requested information is optional. It is a top priority at NetEase to make its user feel comfortable and in control. NetEase offers its members numerous online contests. To enter the drawings, NetEase usually requires the applicant to fill out forms pertaining to his/her personal interests in addition to contact information (i.e. mailing address and phone number). This information is used by NetEase to compile aggregate data on its users. If the user does not want to supply the requested information and partake in the contest, it is completely at the user's discretion. Links The NetEase web site contains links to many other web sites, including through banner ads and other advertising on the web site. NetEase is not responsible for the content or the privacy policy or practices of any other web sites or for the actions of the companies responsible for those web sites. Please review the privacy policies of those web sites before providing them with any personal information. Update and Access of Information NetEase strongly encourages its members to update and edit their personal information and keep it current. A NetEase community member can easily access and correct his/her personal information at any time. Members can simply access the particular information online and edit their preferences and profiles accordingly. Please keep in mind that whenever you voluntarily disclose personal information online - for example on message boards, through email, or in chat areas - that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online. Contact We may revise our privacy policy from time to time. When we do, those changes will be reflected in this document. Any changes that we make will always be made with your privacy and satisfaction as top priorities. We encourage you to review our privacy policy whenever you visit the NetEase web site. Questions regarding this statement or the privacy practices of NetEase should be directed to the NetEase site coordinator at privacy@netease.com NetEase members also have the option of directly contacting the NetEase customer service department via telephone, fax, and/or standard mail. NetEase.com is one of the largest Internet portals in China. With over 40 million page views a day, NetEase feels it has a duty to provide its members with a safe, secure, and private Web site. The NetEase name and reputation is at the crux of our business, and we will take all necessary actions to uphold and reinforce our strong standing as a leading Asian Internet company.