Alexa.com' an independent corporation that measures Internet traffic on Web sites, ranks NetEase.com the 73rd Most Popular Web Site in the world. Later, NetEase.com climbs to 67th in the world.
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Mr. King F. Lai is appointed NetEase CEO.
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NetEase forms an alliance with News Corporation for content and technology.
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NetEase embarks on a promotional road show throughout China. Founder and CTO Mr. William Ding tours eight cities throughout mainland China and addresses students at forty-five universities.
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NetEase enters into the WAP (Wireless Application Protocol) arena by forming alliances with telecommunication firms Siemens, Motorola, CMG, and Ericsson. NetEase designs the WAP.163.COM Web site, which is accessible by mobile phone.
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NetEase increases the allotted storage space for free Personal Web pages to 100 MB. This new storage capacity provided to NetEase users is one of the largest in the world.

The "Greater Auction Alliance" is formed. NetEase secures its position as the leader for online auctions in China.

NetEase launches NetEase-Odigo, a next generation online communications tool.
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NetEase works with China Unicom to design their WAP page.

The NetEase chat room is filled by more than 32,000 simultaneous users, making it the biggest Java based chat room in the world.
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NetEase goes public on the NASDAQ.

NetEase launches NetEase Mall, one of the most comprehensive and advanced e-commerce platforms in China.

NetEase launches its first ever television advertising campaign designed to stimulate further growth in China's developing Internet market. The theme of the new television advertisements, airing throughout China beginning August 15, is "Power to the People", a slogan that reflects NetEase's belief that the Internet empowers its users through meaningful information sharing and exchange.

NetEase unveils next generation search and directory services. NetEase is the first leading China-based portal to adopt open directory methodology and integrate Google's Chinese language search and Web search.
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www.163.com was rated China's number one Web site in terms of both unique home audience and in number of page views by iamasia