Marketing Activities of NetEase Beijing Market DPT
College Entrance Exams
July 7 to 9, 2000
College Entrance Exams (EEFC) take place from July 7 to 9. At every examination site in Shanghai and Beijing, NetEase was onsite bringing mineral water to the examinees and their parents. In addition, NetEase launched an EEFC page, offering abundant and authoritative information on the EEFC to help the examinees pass the crucial exam. On August 22 and 24, NetEase held an online/offline analysis meeting for student recruiters from major colleges and universities to answer examinees' questions. NetEase also organized a rolling lottery and offered insurance policy educational assistance for students.