Marketing Activities of NetEase Beijing Market DPT Olympics September to October, 2000 During the Olympic Games, the NetEase Olympic Web site not only presents the latest news reports, features, background data and expert's comments, but also offers original contents based on the idea of deep interaction. In addition, NetEase exerts its influence through its unparalleled advantages in online and offline, network and TV. NetEase cooperates exclusively with the CATV Network to produce Olympic Milestone, which is broadcast by over 30 CATV stations every evening. NetEase Olympic Web site visitors can choose the subjects they are most interested in through online voting. CATV Network's Sydney Team can determine their daily contents according to the vote results. This allows NetEase to offer the most popular and up-to-date information through Olympic Milestone. NetEase also conducts random interviews around China asking people to express their opinions about the Olympic Games. NetEase has also launched the "Olympic Stock Market Game", a game of virtual investment. Sport teams and players are taken as stock shares, and the stock price fluctuates in response to the results of matches and the latest news. The "money" won from the stock market can be used to barter commodities in the NetEase Mall.