Marketing Activities of NetEase Shanghai Market DPT Cooperating with Shanghai Oriental Television NetEase is working with Shanghai Oriental Television in the production of the TV program "Passionate Steering Wheel". NetEase has been involved in choosing the participants and promoting the program. "Passionate Steering Wheel" publicizes NetEase during its broadcast. This program has a high audience rating and covers the two East China provinces of Jiangsu and Zhejiang and the city of Shanghai.