Marketing Activities of NetEase Shanghai Market DPT "Look at Shanghai at the Turn of the 21st Century" April to November, 2000 A large-scale international promotion, "Look at Shanghai at the Turn of the 21st Century", was held by the Press Office of the Shanghai Government from April through November 2000. The event is aimed at promoting Shanghai as a center of international business and commerce throughout the world. As an event co-sponsor, NetEase invited representatives of well-known overseas media to attend the event. Shanghai's major TV stations aired more than 100 reports, while international broadcasters covered the activity through various TVCs.