Marketing Activities of NetEase Shanghai Market DPT National Mathematics Modeling Contest for Undergraduates April to December, 2000 The National Mathematics Modeling Contest for Undergraduates was the biggest scientific contest among colleges and universities held by National Committee of Higher Education. Over 7,000 contestants from more than 500 colleges and universities participated in the event, which started in April 2000 and ended in December 2000. As the exclusive sponsor, NetEase gained enormous recognition in more than 500 colleges and universities through the use of posters, banners, campus broadcasting and press conferences, which reached more than 3 million students.