Marketing Activities of NetEase Shanghai Market DPT "On The Road to Hung Hom Coliseum" NetEase worked with the 101 Film Studio to promote "On the Road to Hung Hom Coliseum" at the 19th Hong Kong Film Gold Statue Award ceremony. The Web page for "On the Road to Hung Hom Coliseum" elaborated on the historical background of the Gold Statue Award. In addition, NetEase held a Q&A contest about the Gold Statue Award and selected two winners for a trip to Hong Kong. More than 6,000 people participated in the contest. Page views of NetEase's Movie & TV Channel increased by more than 40% during the event.