NetEase Launches Revolutionary Television Advertising Campaign Aimed at Stimulating Further Growth of China's Internet Beijing, August 14, 2000 NetEase.com, Inc. (NASDAQ: NTES), a leading China-based Internet technology company, is reaching out to audiences throughout China with the launch of a television advertising campaign designed to stimulate further growth in China's developing Internet market. The theme of the new television advertisements, scheduled to air throughout China beginning August 15, is "Power to the People", a slogan that reflects NetEase's belief that the Internet empowers its users through meaningful information sharing and exchange. According to China Internet Network Information Centre's recent semi-annual report, Internet users in China doubled during the past six months and the ads intend to both enhance this trend and capitalize on it by attracting more registered users to the NetEase Web sites. "No Internet company in China has ever produced advertisements that will have the same impact as the NetEase Television Ad Campaign. We worked with an international creative team to design the TV ads with a distinctly Chinese flavor that will inspire the Chinese people to get involved in the Internet," says NetEase Chief Executive Officer King Lai. "The Internet brings people together through sharing, the exchange of information, mutual support and collaboration. Our campaign will help empower the people of China with all the gifts the Internet has to offer. This is how NetEase will deliver Power to the People." The one minute long television ads were shot at scenic locations throughout China such as the Great Wall, the Li River in Guangxi province, the Forbidden City and Beijing's Worker's Stadium and feature unique characters including a dragon dancer, ping pong player and ancient military leader. Unlike previous advertising campaigns by Internet companies that highlight products or services, the NetEase campaign focuses on the theme of bringing the people of China and the world together through the Internet. Two lines from the ad campaign sum up the overall message best: "Only through participation and sharing can we be 1.2 billion times stronger. This is the power of the Internet." "China has seen rapid growth in Internet usage and NetEase is well-positioned to accelerate more growth," King Lai, CEO of NetEase emphasizes. "With the opening of the NetEase Online Store and NetEase's cooperation with ChinaCast on web site access (www.163.com) via satellite link, we are growing with China's Internet industry and have outstanding services to offer both our current and future users." NetEase is a pioneer of China's Internet industry and since its launch in 1997 has been the first to provide a series of cutting edge online navigation, community and e-commerce services to Chinese Internet users. "We are committed to promoting the development of the Internet in China and our presence on TV will help more Chinese understand and explore the Internet," adds Lai. To achieve their goal to make the NetEase Web sites the leading on-line network in China, NetEase has made it a priority to enhance their brand recognition with both Internet users and non-users. The new TV campaign is one of their strategies to realize their goal of making the NetEase brand synonymous with the Internet. "The escalating number of Internet users in China has made now a great time for NetEase to start spending TV offline and to broaden our marketing reach," NetEase Chief Operating Officer Susan Chen points out. "This campaign is part of our strategy to build NetEase strong brand recognition and will help to stimulate more internet users and help us catch a significant portion of this exploding market." According to CNNIC's recent semi-annual report, there were 16.9 million Internet users in China as of June 30, 2000, twice as many as just six months previously. However, recognizing that the Internet in China is still in its infancy, NetEase is encouraging every sector, from the government to other Internet companies to the general public, to work together to support its continued development and all will ultimately prosper from the success of the Internet.   About NetEase.com, Inc.   NetEase is a leading Internet technology company based in China. The NetEase Web sites offer Chinese Internet users Chinese language-based online content, community and electronic commerce services. NetEase's average daily page views for the seven-day period ending June 30, 2000 exceeded 24 million. As of June 30, 2000, NetEase Web sites had more than 5.9 million registered members, 465,000 personal home pages, 34,000 simultaneous chat room participants, and 3.6 million e-mail accounts.   Disclosure Regarding Forward-Looking Statements:   This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar expressions. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that the number of Chinese users of the Internet will not grow; the risk that the NetEase Web sites will not be attractive to Chinese Internet users as NetEase anticipates; the risk that NetEase's planned advertising campaign will not be successful; and other risks outlined in NetEase's filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. NetEase does not undertake any obligation to update this forward-looking information, except as required under applicable law.   For Further Information, please contact:   Zhou Ping, NetEase.com, Inc. Tel: (8610) 65618811-217 E-mail: pingzhou@staff.163.com   Note: NetEase Web Properties include www.yeah.net, www.126.com and the number one site, www.163.com.