NetEase Launches NetEase Mall A New Business Opportunity for E-tailers in China Beijing, July 21, 2000 NetEase.com, Inc., (NASDAQ: NTES), the leading Internet technology company in China, today announced the launch of NetEase Mall, one of the most comprehensive and advanced e-commerce platforms in China. E-commerce technology and applications are one of NetEase's primary objectives and the offering of NetEase Mall shows their commitment to supporting retailers in the new Internet economy, while providing state-of-the-art service to consumers. "NetEase is very excited by the opportunities NetEase Mall gives both retailers and consumers. We believe online advertising and e-commerce are a vital component to our future success in China and NetEase is committed to providing full technical and marketing support to the new NetEase Mall," pledges Susan Chen, Vice-President of Marketing, NetEase. NetEase Mall allows retailers to set up their personalized online store in the Mall and showcase their brand and products. Retailers will experience all the advantages of opening a franchise store on Wanfujing Street, Beijing's most popular commercial area, and will also enjoy the convenience of maintaining and managing their own store in this secure and reliable commercial environment. The NetEase Mall offers the greatest benefit of e-commerce; the ability to allow retailers to express the individuality of their products and provide the most personalized services available to users. Few web sites can offer a personalized e-commerce platform, however, by drawing on its technological strength and through collaboration with leading international e-commerce solution providers, NetEase has developed the newest generation of services for e-tailers. Customized Online Franchise Stores NetEase Mall embodies its commitment to personalization by offering every retailer an exclusive domain name, http://retailer's name (English).mall.163.com., allowing them to promote their brand and goods. Retailers can choose from a selection of storefront templates offered by NetEase that suits their unique conditions and requirements. Retailers can also personally customize their franchised store's profile and style to maintain brand individuality and to build their brand image on-line. NetEase Mall also provides retailers with general functions for store management and statistics, such as ordering, inventory search and sales records. It also allows retailers to generate their own customized control charts and provides dealers with an Internet system that can offer online customer services and provide any needed additional services. Consumers can have access to instant information via e-mail, online synchronized browsing and other instant communicating methods, helping customers to realize the benefits of "CRM-Customer Relationship Management". NetEase Mall Retailers will embody the advantages of e-commerce by fulfilling the entire business process from sales, management and statistics to online customer services. Reliable Payment and Distribution System NetEase Mall offers various payment methods to suit the needs of individual e-tailers such as online direct remittance, remitting via bank, remitting via post office and cash on delivery. For retailer convenience, NetEase Mall has negotiated delivery agreements with EMS, e-960.com, DES and other companies. About NetEase.com, Inc. NetEase is a leading Internet technology company based in China. The NetEase Web sites offer Chinese Internet users Chinese language-based online content, community and electronic commerce services. NetEase's average daily page views for the seven-day period ending June 30, 2000 exceeded 24 million. As of June 30, 2000, NetEase Web sites had more than 5.9 million registered members, 465,000 personal home pages, 34,000 simultaneous chat room participants, and 3.6 million e-mail accounts. Disclosure Regarding Forward-Looking Statements: This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar expressions. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that the number of Chinese users of the Internet will not grow; the risk that the Netease Web sites will not be attractive to Chinese Internet users as Netease anticipates; the risk that Netease's planned advertising campaign will not be successful; and other risks outlined in Netease's filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Netease does not undertake any obligation to update this forward-looking information, except as required under applicable law. For Further Information, please contact: Zhou Ping, NetEase.com, Inc. Tel: (8610) 65618811-217 E-mail: pingzhou@staff.163.com Note: NetEase Web Properties include www.yeah.net, www.126.com and the number one site, www.163.com.