The Board           Mr. Lai joined NetEase as Chief Executive Officer in March 2000. For eight years, Mr. Lai worked in Asia as CEO of Saatchi & Saatchi Advertising. He also acted as the regional director of both the Taiwan and China offices. As a result of his professional experience, Mr. Lai has extensive knowledge in marketing and a high-level of management expertise. Under Mr. Lai's leadership, Saatchi & Saatchi Advertising in the Asia region experienced rapid growth. The company was responsible for developing and leading advertising and marketing initiatives for many international corporations including Procter & Gamble, Volvo, Citibank, etc.. Mr. Lai's outstanding management abilities and visionary capacity was instrumental in securing Saatchi & Saatchi's position as the largest agency in China during the past five years. Earlier in his career, Mr. Lai founded The Marketing Partnership in New York City in November 1987. As chief executive of the company, he was responsible for offering integrated marketing solutions and implementing services for key clients including Bally of Switzerland Retail, Emery Design, and Jim Hensen Productions. Prior to this, Mr. Lai acted as Vice President and Director of Market Development at Shearson Lehman Brothers, New York City and Account Executive at New York's BBDO Company. Mr. Lai studied at the University of Pennsylvania in the U.S. where he received his Bachelor of Arts degree in English Literature and Economics.