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Advantages of NetEase
1. The most valuable users base
Large user base, broad coverage, many target groups
NetEase has 8,150,000 registered users, the highest in China. NetEase's daily page view is over 40,300,000;
High Purchasing Power
94.32% of NetEase registered users are full-time workers. Among them, 51.5% live in high economic growth cities like Beijing, Shanghai and Guangzhou. According to NetEase's statistics, 80.01% of its registered users are white-collar workers with university or higher education.
Sex Distribution
The ratio between male and female NetEase users is 13:7, which is a relatively balanced ratio compared to other key portals.
Strong purchasing desire
85% of NetEase's registered users are aged between 18 to 35 years and are mostly single. They are open to fresh ideas and the latest trends.
2. Professional management expertise
NetEase offers the best expertise and after-sales service to help advertisers to make the most of business opportunities. NetEase's head office is in Beijing, with branch offices in Shanghai and Guangzhou. All three locations are staffed by professionals, comprising experienced sales, client servicing and creative teams, with excellent backroom support.
3. Excellent management systems
NetEase uses AdServer, an online advertising monitoring system developed by NetGravity of the US.
The system, which incorporates RealMedia and DoubleClick, automatically monitors the whole advertising campaign, from advertisement posting to generating sales reports.
It is compatible with existing programmes and databases and work seamlessly in any business flow. It collects online user behaviours, which serves as important references for marketing, product development and sales distribution. The system also supports the rich media function.
All this enables NetEase to manage complex websites and provide advertisers with detailed and accurate reports so that you can monitor campaigns and develop appropriate strategies.
4. Strategic partners complement NetEase's strengths
NetEase has forged strategic partnerships with leading companies around the world to provide China's Internet users with the latest Internet technology and services. Such alliances not only ensure NetEase's position as a leading Internet service provider in the future but also assures its clients of the best. These collaborations offer NetEase clients:
Rich Media Content
NetEase has more than 130 partners delivering the latest and most accurate information to NetEase users. Major content media partners include: Newsgroup, Xinhua News Agency, China News Service, CCTV, Phoenix Television
Excellent e-business hardware and software
NetEase has partnered BEA Systems to offer users a wide variety of products. NetEase is also poised to enter the world e-business market. It has set up alliances with financial institutions and will be able to support credit cards services from 15 different banks. NetEase is also working with EMS, DES and E960 to ensure the smooth and speedy delivery of products
Online Auction - The Most Vibrant Form of Selling
NetEase has formed alliances with China's leading online auction companies and is now the online auction site with the largest selection of products in China.
WAP (Wireless Application Protocol)- Road to the Future NetEase is working closely with China Unicom and China Mobile to develop the WAP market in China. NetEase is also partnering leading telecommunication product suppliers to provide fast and convenient wireless online services to China's Internet users. Major suppliers include Motorola, Siemens, Ericsson and CMG.
Advertising on NetEase - One website, many options
Banner Advertisement
Logo Advertisement
Button Advertisement
Textlink
Keyword Search and Search Engine Listings
With NetEase's offerings, advertisers are spoilt for choice
1. E-mail (Direct Marketing)
NetEase is the first to provide free Internet e-mail services in China. Today, it has more than 3,600,000 e-mail accounts.
NetEase's e-mail marketing is an effective direct sales tool to reach out to consumers on a one-to-one basis
2. NetEase's free e-magazine (Target Marketing)
NetEase has 29 magazines, with over 3,700,000 subscribers, and over 1,300,000 unique subscribers.
NetEase E- Magazines reaches out to mass niche markets at a low cost
3. 3. Forums (Interactive Marketing)
NetEase holds forums for its virtual community covering a wide variety of topics. NetEase currently hosts 35,000 personal forums, with 1,900,000 members. Advertisers can conduct online advertising campaigns, organise public relations activities and online surveys
The biggest advantage is having direct contact with customers, enabling advertisers to better understand consumers and provide immediate responses to their queries.
Other forms of online advertising include:
Banner Sponsorships Companies can choose to sponsor banners that are suitable for their products or services.
Advertorial Sales messages can be delivered to customers discreetly.
Joint branding Higher impact can be achieved with joint partnership campaign.
Marketing activities A powerful medium can guarantee results for your online activities
'Live' webcasts 'Live' advertising can attract more customers.
Online surveys A fast and direct way to understand customers.