| 1. |
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What can online advertising do for my products
and services? |
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Online advertising is versatile and focused.
It targets at specific audiences and deliver sales messages
directly and effectively to them. |
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| 2. |
Why is online advertising effective in promoting
my products and services? |
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You can advertise based on product category/target
audience and select the appropriate niche web pages to communicate
to the right audiences |
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Online advertising's unique advantage is being
able to target the right audiences, attract them and influence
their behaviour directly. The use of text, sounds and images,
provide a unique and highly interactive sensory experience that
encourages users to click on and understand your brand core
values. |
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| 3. |
How does the Internet deliver online advertising
services to me? |
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Online advertising employs advanced technology
to deliver convenient, cost-effective and professional services
to advertisers. |
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Advertisers can present rich advertising contents
to target audiences and at the same time, obtain detailed consumer
analyses through on-line surveys. This greatly lowers the cost
of securing customers. |
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| 4. |
What are the advantages of online advertising? |
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Online advertising has many advantages. |
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Firstly, banner advertising is priced based
on cost per thousand impressions. This offers advertisers value
for money investment and the highest returns on investment. |
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Secondly, The use of text, sounds and images
- enables advertisers to create a unique environment to showcase
their products and services. |
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Advertisers can also access monitoring reports
any time. This helps them to quantify the cost-effectiveness
of their advertisements and plan for future advertising and
promotion activities. |
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| 5. |
How is online advertising charged? |
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Banner advertisement is charged by cost per
thousand impressions. Compared to traditional advertising, the
cost of online advertising is lower and the returns on investment
high. |
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